Social media scheduling tools are a great way to save time and get more work done. They help you find the best times to post on social media, they give you an easy interface to publish your content, and they even take care of your analytics for you. But there are challenges with social media too. The most significant one being the time it takes to post on all social channels, which can be a lot of time. Thankfully, there are some tools that can help you manage your social media campaign better and make it easier for you to keep up with the posts on all your channels.
Some of the most popular social media scheduling tools include Hootsuite, Buffer, and Sprout Social.
1. Hootsuite
One such tool is Hootsuite which allows you to schedule posts across various platforms like Facebook, Twitter and LinkedIn from one dashboard.
There are many other tools out there that offer similar features, but Hootsuite has the widest range of platforms and integrations. It also offers free plans for small businesses and individuals.
Hootsuite's interface is clean and easy to use, even for beginners. The app provides detailed analytics on your social media performance, which can be a great way to learn how different types of content perform on different networks.
You can also use Hootsuite to monitor conversations about your brand or product in real time and engage with customers by responding directly in the comment thread.
2. Buffer
Buffer is one of the most popular social media scheduling tools in use today and has over 8 million users worldwide. The app has a dashboard which shows the user their performance metrics and analytics, such as post performance, follower growth, and engagement rate.
The Buffer app can be used on the desktop or mobile device. It also has a browser extension which can be used to schedule posts from any site that the user visits. The browser extension also allows users to share content from the web into their Buffer queue so they can schedule it at a later time.
Buffer has a free version with limited features, but there are also paid plans available with more features if you need them.
Sprout Social integrates with more than 100 social networks and comes with a variety of tools to help you monitor the conversations happening on your brand’s social channels.
Sprout Social has a robust feature set that includes publishing tools such as scheduling posts and publishing from RSS feeds. It also provides analytics tools such as monitoring your performance against benchmarks and understanding your audience through social listening.
Sprout Social also offers a free trial that lasts for 30 days so you can try it out before you buy it.
The best social media scheduling tools allow you to schedule posts in advance, which saves time and effort. You can also use these tools to monitor your social media presence, so that you are always up-to-date with what is happening on your social media channels.