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Writer's pictureZuzana Bleha

How To Write An Instagram Bio That Works



Find out what you need to include in your bio to help your audience find you and understand what you will offer them.


Writing a good Instagram bio is essential for creating a strong online presence and building a following on the platform. Here are some tips on how to write a compelling Instagram bio and include links:

  1. Keep it short and sweet: Instagram bios have a character limit of 150, so it's important to make every word count. Stick to the essentials and avoid cluttering your bio with unnecessary information.

  2. Define your niche: Use your bio to clearly state what your account is all about. This will help people understand what kind of content to expect from you and whether or not they want to follow you.

  3. Be creative: Your bio is your chance to show off your personality and stand out from the crowd. Use humor, puns, or emojis to make your bio more memorable.

  4. Include relevant keywords: Using keywords related to your niche can help your account show up in search results and attract more followers.

  5. Add a call to action: Encourage people to take action by including a call to action in your bio. This could be a link to your website or a specific post you want people to check out.

  6. Use a link shortener: Instagram only allows one clickable link in your bio, so it's important to make the most of it. Use a link shortener like Bitly to make your link more manageable and track clicks.

  7. Update your link regularly: If you have multiple links you want to share, you can use a tool like Linktree or Campsite to create a landing page that includes multiple links. Be sure to update your links regularly to keep your bio fresh and relevant.

Here's an example of a good Instagram bio that includes a link:

"Content Creator | Travel Enthusiast | Coffee Addict ☕️

Sharing my adventures and inspiring others to explore the world 🌎✈️

👇🏼 Check out my latest blog post about my trip to Bali! 👇🏼


In this example, the bio clearly defines the person's interests and niche, includes a call to action to check out their blog post, and provides a clickable link to the blog post. Additionally, the use of emojis and short sentences make the bio easy to read and engaging.


Overall, your Instagram bio should give people a clear sense of who you are and what you're all about. By following these tips, you can create a bio that stands out and helps you grow your following on Instagram.


For more Tips & Tutorials and follow me on Instagram .


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