Search engine optimization is so crucial for your digital marketing strategy, but can also be one of the most complicated and misunderstood. It's also not as fun as social media, but did you know it is far more effective?
For that reason it's a good idea to allocate time and resources to getting it right, because the return can be huge. SEO drives the right audience to your page, to get you the sales or views you want.
Here are 6 reasons you should spend more time and money on SEO, and how to do it.
SEO drives 1000%+ more traffic than organic social media. (BrightEdge, 2019) ACTION: Focus more time on SEO in comparison with other strategies such as social media.
Your Page Load Speed has a huge impact on your ability to get leads or sales. ACTION: Fix Page Load Speed. You can check your page load speed easily using Google's Page Speed Insights .
Video is 50x more likely to get organic ranking than plain text results. ACTION: Create more video content in long-form and short snippets that can be repurposed across platforms.
The first five organic results account for 67.60% of all the clicks. ACTION: Rank in the Top 5 by working on your SEO strategy or through paid advertising.
The average content length of the top position Google article contains 2,416 words. ACTION: Write longer articles.
The more backlinks a page has, the more search traffic it gets from Google. ACTION: Work on a legit backlink strategy like asking to guest blog or for relevant sites to link to your articles. Do not buy links or add links to comments sections of websites. Google can penalize this behavior.
SEO is challenging and may require extra resources or outside help, however it is arguably the most important to drive traffic and conversions, whether it's leads, downloads or sales. If you are still unsure where to start, a good starting point is doing a SEO Website Audit on your current website.
What Is An SEO Website Audit?
A website audit identifies issues based on SEO Impact:
High - Critical issues that must be fixed. They have the greatest effect on traffic and rankings.
Medium - Issues that affect traffic and rankings, but are not putting a website in critical SEO danger.
Low - Recommended fixes based on best practices. They have the least effect on traffic and rankings.
You may have some common technical SEO issues or content problems on your website that you are not aware of. Because of the ever-changing Google algorithm, a website audit is recommended regularly in order to ensure the performance of your website.
Find out why you are having these problems quickly and easily by doing a Basic Website Audit.