How To Grow Your Small Business Online with SEO Strategies

Zuzana Bleha
May 24
2 min read

Running a small business is hard, and getting your website noticed on Google can feel impossible with big competitors and a tight budget. But SEO can help you stand out, and my Basic SEO Skills for Small Business Success Mini-Course is designed to show you how with simple, practical steps.

Your Path to SEO Success

Imagine Sarah, a bakery owner whose website wasn’t getting traction despite her social media efforts. Sound familiar? In a workshop I led, she learned basic SEO—optimizing her Google My Business profile and targeting local keywords like “fresh pastries near me.” Within months, her site ranked on Google’s first page, and online orders doubled. You can get results like Sarah’s, and this mini-course will guide you.

What You’ll Learn

This mini-course offers short, actionable lessons tailored for busy small business owners like you:

Run a quick SEO audit to boost your Google rankings.
Find customer keywords using free tools.
Optimize your Google My Business for local searches.
Master on-page and technical SEO basics.
Create content and build links to grow your brand.

You’ll see demos of tools you can use today, plus get a free downloadable SEO checklist to stay on track. The lessons are self-paced, fitting your schedule.

Why It Matters for You

SEO helps you attract customers without costly ads. This mini-course gives you clear steps to drive traffic and compete in 2025’s digital world, no matter your experience level.

About Me

As a Digital Marketing Professor and Marketing Coach, I’m passionate about helping small business owners like you succeed online with practical strategies.